Archive for the ‘technology’ Category

The Real CRM

Friday, February 6th, 2009

I listen to the history from him in person. We were in a CRM conference. One of the American CRM gurus told it.

:-)

He was pleasured when he was invited as a speaker. 30 years ago when they got married, they have come to a place closer to the country where the conference is hold for their honeymoon. He has wished to come together with his wife one week before the conference and to stay at the same hotel. He has found it from internet and made a reservation.
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Twin sister of Marketing: Technology

Monday, January 19th, 2009

I have been working since 1978. I graduated from Business Administration Department in 1981. And I started working in the marketing department of a company. The computers were usually in the accounting departments when I got in.

Throughout my business life of 30 years, I have seen the screens spread on the tables (and lastly come to marketing).

I have created projects in retail banking. I have launched the installment cards. I removed point catalogues from existence and direct them to shopping online, etc… I have been the “commercial” leader of hundreds of projects. I have met hundreds of IT specialists.

I was pointed out as “the commercial person that works the best with IT”  in almost all the companies I have worked for. IT teams said “ask Ugur about how we prefer to work” to the other commercial departments. In some meetings, people who just started working even thought I was from the IT team.

I have met hundreds of IT specialists, but…

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