I am a MARKETING DIRECTOR who;

• Does not behave like an Advertisement Agency Creative Director, or say “I am the marketer, I don’t have an understanding of money”, who knows how to prepare feasibility, and can report at the end of the project (even wants to be asked to),
• Pays attention to the last line (Net Profit After Tax) of the income table rather than the first one (Total Sales Volume),
• Goes to the exhibitions of not only the sector he’s working in, but also marketing and sub-sectors’ fairs and exhibitions; and attends to the sessions and watches the presentations,
• Can discuss with the competitor companies about the general condition of the sector, its common problems and future, yet does not reduce this to practices that will hurt the free market conduct, (more…)