I am a MARKETING DIRECTOR who;

• Does not behave like an Advertisement Agency Creative Director, or say “I am the marketer, I don’t have an understanding of money”, who knows how to prepare feasibility, and can report at the end of the project (even wants to be asked to),
• Pays attention to the last line (Net Profit After Tax) of the income table rather than the first one (Total Sales Volume),
• Goes to the exhibitions of not only the sector he’s working in, but also marketing and sub-sectors’ fairs and exhibitions; and attends to the sessions and watches the presentations,
• Can discuss with the competitor companies about the general condition of the sector, its common problems and future, yet does not reduce this to practices that will hurt the free market conduct, (more…)
  

I have been working since 1978. I graduated from Business Administration Department in 1981. And I started working in the marketing department of a company. The computers were usually in the accounting departments when I got in.

Throughout my business life of 30 years, I have seen the screens spread on the tables (and lastly come to marketing).

I have created projects in retail banking. I have launched the installment cards. I removed point catalogues from existence and direct them to shopping online, etc… I have been the “commercial” leader of hundreds of projects. I have met hundreds of IT specialists.

I was pointed out as “the commercial person that works the best with IT”  in almost all the companies I have worked for. IT teams said “ask Ugur about how we prefer to work” to the other commercial departments. In some meetings, people who just started working even thought I was from the IT team.

I have met hundreds of IT specialists, but…

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