Work Experience
October 2008 - present Freelance Consultant,
CRM, Loyalty Cards, Payment Systems
March 2007 - September 2008 Petrol Ofisi Turkey
Manager, Loyalty & Business Development
January 2003 - March 2007 Fortis Turkey Retail Banking
Senior Vice President, Product Development & CRM
- managed product development of all consumer finance products, CRM projects and MIS of Retail Banking (individuals & SME’s)
- managed product development for retail customer’s pension funds of sister company Fortis Emeklilik
June 2000 - January 2003 Dışbank - Retail Banking
Director, Product Development
- responsible with assessment of individual customer portfolio in due diligence projects (Evaluation of T. Ticaret Bankası, Demirbank, Toprakbank, Vakıfbank, Pamukbank and various retailers’ customer databases)
- launched
- Life stages marketing programmes ” Ideal Yaşam (Ideal baby, Ideal education, Ideal marriage, Ideal holiday, Ideal retirement)
- Western Union money transfer,
- automation of insurance sales from bank branches,
- the bonus program “Dışbank Gift Program”,
- automatic repo,
- internet mail-order,
- Kooperatif Kart (a closed network card),
- Ideal kart (a multi branded credit card),
More than 30% of the non-interest income of the branches is obtained due to these two projects.
- conceptual design and management of Dışbank CRM projects and database marketing campaigns (one of which has been presented as “success story” in Oracle User’s Day - March 2001; another has been accepted as success story with SPSS - February 2003.
- managed preparation of “service packages for different professional groups”
- managed hepsiburada.com partnership (first internet shopping mall & bank partnership in Turkey, that enables buying of more than 40 thousand items by Dışbank bonus points)
January 99 - May 2000 Demirbank - Retail Banking
Manager, Loyalty Programmes
- managed product development and sales activities of multi-branded and affinity cards programs
- managed the bonus program “DemirAvantaj”,
- conceptual design and management of Demirbank CRM project
- initiated first bonus program for investment products in Turkey
January 97 - December 98 Yapı Kredi Card Services Inc.
Vice-President, Sales & Marketing
- prepared the conceptual and infra-structure design and managed product development of:
- first Bank-Private Label Card in Turkey,
- co-branded card programs,
- of Taksitcard, the first instalment credit card in Turkey,
September 95 - December 96 Free-Lance Consultant
- managed the systems analysis part “Garanti Leasing - Reengineering Project”,
- managed “your office in Istanbul” business.
March 93 - September 95 Ziraat Leasing, Istanbul
Marketing Manager
- managed and control the Sales and Credit Evaluation Units,
- handled relations with advertising agency and manage the promotion campaign,
- implemented and controlled marketing plans,
- monitored and reported market performance and competition
- assisted to the development of pricing and reporting software
- reported directly to General Manager
August 88 - February 93 Yapı Kredi Bank, Retail Banking
Sales Manager
- led all important negotiations on behalf of the Individual Banking,
- initiated the use of mailing to cardholders address and provided earning amount of US$ 100,000 anually without incurring any extra cost,
- initiated first credit cards mail-order system in Turkey,
- supervised the first EFT-POS application in Turkey,
- reached 35% market share in two years, and realized the year budgets 1990 and 1991 by 125%,
- led the sole profitable merchant operation in credit card business in Turkey.
- established and managed the first ?banking? field sales team in Turkey,
October 87 - July 88 Obey Consulting, Istanbul
Project Officier
April 87 - September 87 Zihni Shipping Agency S.A.
Assistant General Manager
November 84 - March 87 Anadolu Shipping Agency Ltd.
Coordinator
January 82 - April 84 Price Waterhouse, Turkey
Consultant
April 79 - December 81 Middle East Technical University, Ankara
- Student Assitant, “Statistics for Management” courses
- Project Assistant, various market researches
Uğur H. Özmen, started his professional life in Price Waterhouse Consultancy at 1981. He has worked in various service sector companies including consultancy, shipping agency, training, leasing and retail banking for over 27 years.
