Work Experience

October 2008 - present               Freelance Consultant,
CRM, Loyalty Cards, Payment Systems

March 2007 - September 2008     Petrol Ofisi Turkey
Manager, Loyalty & Business Development

January 2003 - March 2007     Fortis Turkey Retail Banking
Senior Vice President, Product Development & CRM

  • managed product development of all consumer finance products, CRM projects and MIS of Retail Banking (individuals & SME’s)
  • managed product development for retail customer’s  pension funds of sister company Fortis Emeklilik

June 2000 - January 2003 Dışbank - Retail Banking
Director, Product Development

  • responsible with assessment of individual customer portfolio in due diligence projects (Evaluation of T. Ticaret Bankası, Demirbank, Toprakbank, Vakıfbank, Pamukbank and various retailers’ customer databases)
  • launched
    • Life stages marketing programmes ” Ideal Yaşam (Ideal baby, Ideal education, Ideal marriage, Ideal holiday, Ideal retirement)
    • Western Union money transfer,
    • automation of insurance sales from bank branches,

      • More than 30% of the non-interest income of the branches is obtained due to these two projects.

    • the bonus program “Dışbank Gift Program”,
    • automatic repo,
    • internet mail-order,
    • Kooperatif Kart (a closed network card),
    • Ideal kart (a multi branded credit card),
  • conceptual design and management of Dışbank CRM projects and database marketing campaigns (one of which has been presented as “success story” in Oracle User’s Day - March 2001; another has been accepted as success story with SPSS - February 2003.
  • managed preparation of “service packages for different professional groups”
  • managed hepsiburada.com partnership (first internet shopping mall & bank partnership in Turkey, that enables buying of more than 40 thousand items by Dışbank bonus points)

January 99 - May 2000 Demirbank - Retail Banking
Manager, Loyalty Programmes

  • managed product development and sales activities of multi-branded and affinity cards programs
  • managed the bonus program “DemirAvantaj”,
  • conceptual design and management of Demirbank CRM project
  • initiated first bonus program for investment products in Turkey

January 97 - December 98 Yapı Kredi Card Services Inc.
Vice-President, Sales & Marketing

  • prepared the conceptual and infra-structure design and managed product development of:
    • first Bank-Private Label Card in Turkey,
    • co-branded card programs,
    • of Taksitcard, the first instalment credit card in Turkey,

September 95 - December 96 Free-Lance Consultant

  • managed the systems analysis part “Garanti Leasing - Reengineering Project”,
  • managed “your office in Istanbul” business.

March 93 - September 95 Ziraat Leasing, Istanbul
Marketing Manager

  • managed and control the Sales and Credit Evaluation Units,
  • handled relations with advertising agency and manage the promotion campaign,
  • implemented and controlled marketing plans,
  • monitored and reported market performance and competition
  • assisted to the development of pricing and reporting software
  • reported directly to General Manager

August 88 - February 93 Yapı Kredi Bank, Retail Banking

Sales Manager

  • led all important negotiations on behalf of the Individual Banking,
  • initiated the use of mailing to cardholders address and provided earning amount of US$ 100,000 anually without incurring any extra cost,
  • initiated first credit cards mail-order system in Turkey,
  • supervised the first EFT-POS application in Turkey,
  • reached 35% market share in two years, and realized the year budgets 1990 and 1991 by 125%,
  • led the sole profitable merchant operation in credit card business in Turkey.
  • established and managed the first ?banking? field sales team in Turkey,

October 87 - July 88 Obey Consulting, Istanbul

Project Officier

April 87 - September 87 Zihni Shipping Agency S.A.
Assistant General Manager

November 84 - March 87 Anadolu Shipping Agency Ltd.
Coordinator

January 82 - April 84 Price Waterhouse, Turkey
Consultant

April 79 - December 81 Middle East Technical University, Ankara

  • Student Assitant, “Statistics for Management” courses
  • Project Assistant, various market researches