Work Experience
October 2008 – present Free Lance Consultant
March 2007 – September 2008 Petrol Ofisi Turkey
Manager, Loyalty & Business Development
- issued the most developed private label card of Turkey
January 2003 – March 2007 Fortis Turkey Retail Banking
Senior Vice President, Product Development & CRM
- managed product development of all consumer finance products, CRM projects and MIS of Retail Banking (individuals & SME’s)
- managed product development for retail customer’s retirement plans and pension funds of sister company Furtis Emeklilik
June 2000 – January 2003 Dışbank – Retail Banking
Director, Product Development
- responsible with assessment of individual customer portfolio in due diligence projects (Evaluation of T. Ticaret Bankası, Demirbank, Toprakbank, Vakıfbank, Pamukbank and various retailers’ customer databases)
- launched
- Life stages marketing programmes – İdeal Yaşam (Ideal baby, Ideal education, Ideal marriage, Ideal holiday, Ideal retirement)
- Western Union money transfer,
- automation of insurance sales from bank branches,
More than 30% of the non-interest income of the branches is obtained due to these two projects.
- the bonus program “Dışbank Armağan Programı”,
- automatic repo,
- internet mail-order,
- Kooperatif Kart (a closed network card),
- Ideal kart (a multi branded credit card),
- conceptual design and management of Dışbank CRM projects and database marketing campaigns (one of which has been presented as “success story” in Oracle User’s Day – March 2001; another has been accepted as success story with SPSS – February 2003. http://www.spss.com/success/template_view.cfm?Story_ID=158)
- managed preparation of “service packages for different professional groups”
- managed hepsiburada.com partnership (first internet shopping mall & bank partnership in Turkey, that enables buying of more than 40 thousand items by Dışbank bonus points)
January 99 – May 2000 Demirbank – Retail Banking
Manager, Loyalty Programmes
- managed product development and sales activities of multi-branded and affinity cards programs
- managed the bonus program “DemirAvantaj”,
- conceptual design and management of Demirbank CRM project
- initiated first bonus program for investment products in Turkey
January 97 – December 98 Yapı Kredi Card Services Inc.
Vice-President, Sales & Marketing
- prepared the conceptual and infra-structure design and managed product development of:
- first Bank-Private Label Card in Turkey,
- co-branded card programs,
- of Taksitcard, the first instalment credit card in Turkey,
September 95 – December 96 Free-Lance Consultant
- managed the systems analysis part of “Garanti Leasing – Reengineering Project”,
- managed “your office in İstanbul” business.
March 93 – September 95 Ziraat Leasing, Istanbul
Marketing Manager
- managed and control the Sales and Credit Evaluation Units,
- handled relations with advertising agency and manage the promotion campaign,
- implemented and controlled marketing plans,
- monitored and reported market performance and competition
- assisted to the development of pricing and reporting software
- reported directly to General Manager
August 88 – February 93 Yapı Kredi Bank, Retail Banking
Sales Manager
- led all important negotiations on behalf of the Individual Banking,
- initiated the use of mailing to cardholders address and provided earning amount of US$ 100,000 anually without incurring any extra cost,
- initiated first credit cards mail-order system in Turkey,
- supervised the first EFT-POS application in Turkey,
- reached 35% market share in two years, and realized the year budgets 1990 and 1991 by 125%,
- led the sole profitable merchant operation in credit card business in Turkey.
- established and managed the first “banking” field sales team in Turkey,
October 87 – July 88 Obey Consulting, Istanbul
Project Officier
April 87 – September 87 Zihni Shipping Agency S.A.
Assistant General Manager
November 84 – March 87 Anadolu Shipping Agency Ltd.
Coordinator
January 82 – April 84 Price Waterhouse, Turkey
Consultant
April 79 – December 81 Middle East Technical University, Ankara
- Student Assitant, “Statistics for Management” courses
- Project Assistant, various market researches