Work Experience

October 2008 – present   Free Lance Consultant

March 2007 – September 2008 Petrol Ofisi Turkey
Manager, Loyalty & Business Development

• issued the most developed private label card of Turkey

January 2003 – March 2007 Fortis Turkey Retail Banking
Senior Vice President, Product Development & CRM

• managed product development of all consumer finance products, CRM projects and MIS of Retail Banking (individuals & SME’s)
• managed product development for retail customer’s retirement plans and pension funds of sister company Furtis Emeklilik

June 2000 – January 2003 Dışbank – Retail Banking
Director, Product Development

• responsible with assessment of individual customer portfolio in due diligence projects (Evaluation of T. Ticaret Bankası, Demirbank, Toprakbank, Vakıfbank, Pamukbank and various retailers’ customer databases)
• launched
  • Life stages marketing programmes – İdeal Yaşam (Ideal baby, Ideal education, Ideal marriage, Ideal holiday, Ideal retirement)
  • Western Union money transfer,
  • automation of insurance sales from bank branches,

  More than 30% of the non-interest income of the branches is obtained due to these two projects.

  • the bonus program “Dışbank Armağan Programı”,
  • automatic repo,
  • internet mail-order,
  • Kooperatif Kart (a closed network card),
  • Ideal kart (a multi branded credit card),
• conceptual design and management of Dışbank CRM projects and database marketing campaigns (one of which has been presented as “success story” in Oracle User’s Day – March 2001; another has been accepted as success story with SPSS – February 2003. http://www.spss.com/success/template_view.cfm?Story_ID=158)
• managed preparation of “service packages for different professional groups”
• managed hepsiburada.com partnership (first internet shopping mall & bank partnership in Turkey, that enables buying of more than 40 thousand items by Dışbank bonus points)

January 99 – May 2000 Demirbank – Retail Banking
Manager, Loyalty Programmes

• managed product development and sales activities of multi-branded and affinity cards programs
• managed the bonus program “DemirAvantaj”,
• conceptual design and management of Demirbank CRM project
• initiated first bonus program for investment products in Turkey

January 97 – December 98 Yapı Kredi Card Services Inc.
Vice-President, Sales & Marketing

• prepared the conceptual and infra-structure design and managed product development of:
  • first Bank-Private Label Card in Turkey,
  • co-branded card programs,
  • of Taksitcard, the first instalment credit card in Turkey,

September 95 – December 96 Free-Lance Consultant

• managed the systems analysis part of “Garanti Leasing – Reengineering Project”,
• managed “your office in İstanbul” business.

March 93 – September 95 Ziraat Leasing, Istanbul
Marketing Manager

• managed and control the Sales and Credit Evaluation Units,
• handled relations with advertising agency and manage the promotion campaign,
• implemented and controlled marketing plans,
• monitored and reported market performance and competition
• assisted to the development of pricing and reporting software
• reported directly to General Manager

August 88 – February 93 Yapı Kredi Bank, Retail Banking

Sales Manager

• led all important negotiations on behalf of the Individual Banking,
• initiated the use of mailing to cardholders address and provided earning amount of US$ 100,000 anually without incurring any extra cost,
• initiated first credit cards mail-order system in Turkey,
• supervised the first EFT-POS application in Turkey,
• reached 35% market share in two years, and realized the year budgets 1990 and 1991 by 125%,
• led the sole profitable merchant operation in credit card business in Turkey.
• established and managed the first “banking” field sales team in Turkey,

October 87 – July 88 Obey Consulting, Istanbul
Project Officier

April 87 – September 87 Zihni Shipping Agency S.A.
Assistant General Manager

November 84 – March 87 Anadolu Shipping Agency Ltd.
Coordinator

January 82 – April 84 Price Waterhouse, Turkey
Consultant

April 79 – December 81 Middle East Technical University, Ankara

• Student Assitant, “Statistics for Management” courses
• Project Assistant, various market researches